Aug 30, 2017

Hey folks, today we are doing another email teardown. This time we wanted to share a cold email that we had to rewrite completely as it had so many things wrong.

Here it is:

Subject: Looking to connect

Kevin from CaseWave <john.powell@casewave.intercom-mail.com>

Jack,

My name is Kevin, I hold an MBA in marketing...

Aug 23, 2017

Hey cold emailers, we did our homework for this episode. We analyzed the last 50 million emails sent with QuickMail, searching for the truth behind the “perfect” subject line.

Is it ‘Quick question’?

Is it ‘Appropriate person’?

Is it ‘Introduction’?

Tune in to find out! We were very surprised with what...

Aug 16, 2017

This week we talk about why it’s a bad idea to use marketing automation software for cold email. We need to address this because it’s a mistake that could be harming your reply rate even if your emails are amazing.

Quick note: if you are already using QuickMail to send your cold email, this cast is probably not for...

Aug 9, 2017

Is your campaign going to perform better if you have great copy or if you have a great email list?

What happens if you have superb copy but a lousy list? Or if you have lousy copy but a superhot list?

How much weight should we assign to each when it comes to cold email?  

Today we discuss these questions in a casual...

Aug 2, 2017

Hello cold emailers, how’s your reply rate?

This week we are talking about the metrics that will help you optimize and get the most out of cold email. Guess what, click rate is NOT an important metric for cold email. There are a few other crucial metrics that will tell you exactly where you stand with your campaigns...