Nov 29, 2017

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use correctly, and not off-put your prospects instead of drawing them to you. We want to share how this...

Nov 22, 2017

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how to get relevant stats, listen carefully to this cast.

HERE’S WHAT WE COVER IN THIS EPISODE:

Nov 15, 2017

Sending cold emails can be scary. In this episode, Jack and Jeremy talk about our deepest fears around cold email including fear of rejection, fear of damaging your brand or campaigns that nobody replies to. So if you’ve ever had a fear of sending cold emails, chances are that we talk about it and give some strategies...

Nov 8, 2017

Hey folks, in this episode we talk about how you can use cold email to engage an individual consumer if you have a B2C company. Even though cold email is primarily a tool for B2B companies, there are smart ways in which you can multiply the impact of your B2C campaign using cold email. And they are all applicable to B2B...

Nov 1, 2017

Hello cold emailers, this is the first episode in a series of interviews with founders on how they started with cold email business. Our first guest is Jack Reamer, a B2B SaaS lead generation expert and the founder of EmailsThatSell.com. Jack made a transition from traditional copywriting to cold email after he...