Jan 31, 2018

Hey folks, in this cast we talk about commitment and consistency, as another powerful weapon of influence that you can work into your cold email campaign.

The rule of commitment and consistency states that once we make a decision, we will experience pressure from others and ourselves to behave consistently with...

Jan 24, 2018

Hey cold emailers,

Today we’re discussing GDPR (General Data Protection Regulation) with Jonathan Armstrong, who is a legal expert in the field of cold email and a Partner at Cordery, a firm specialized in legal compliance. GDPR is going to be enforced on May 25 2018, so we invited Jonathan, as one of Europe’s top...

Jan 17, 2018

If Unbounce hired you to create their cold email campaign, where would you begin? Who would you contact and what would you write inside your emails? We were inspired by our recent interview with Dan Martell to make an exercise and walk you through OUR process behind creating a campaign for Unbounce.com. Tune...

Jan 10, 2018

People prefer to say yes to those that they like.

But what causes one person to like another? In this episode, we dig deeper into persuasion science laid out in Robert Cialdini’s book “Influence” and we explore the optimal use of liking in your cold email. Like it already? Tune in to learn more about this powerful...

Jan 3, 2018

Hey folks, in today’s special episode we are interviewing Dan Martell, an award-winning Canadian entrepreneur. Dan is the founder of Clarity.fm, a startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown and is also an investor to companies like Udemy, Intercom...