Sep 29, 2021

Today’s episode is about the cold email approach to selling low-price items, very high-price items and something in the middle, because every company considering outbound lead generation needs to consider the price point in order to figure out their strategy.

HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌...

Sep 22, 2021

We’ve been getting a lot of cold emails asking if they could develop a mobile app for us, related to cold email. We thought there was a better way that they could have worded it, so that we would have replied, but they just didn’t have the right approach. 

So we ended up rewriting two emails that would have gotten...

Sep 15, 2021

Today we are doing a benchmark episode - what you should aim for these days, and where your open rate and reply rate should be. Between all the metrics, which ones are vanity metrics and which ones are important? 

HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE:

- What the worst metrics to...

Sep 8, 2021

Today we are going to do a water cooler episode about auto-warmers and whether they will be going straight into Google’s waste bin in the future. Enjoy!

HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE:

- The auto-warmer’s path from innovation to commodity

- Will Google start to...

Sep 1, 2021

Today we talk about what a cold emailer should pay attention to these days, compared to a few years ago.

If you want to get going and you don’t have too much of a background in cold email today, this is your episode. And if you are an expert, maybe there are some new things you haven’t considered yet....