Oct 25, 2017

So the story goes like this:

“A Fox once saw a Crow with a piece of cheese in his beak on a branch of a tree. The Fox walked up to the foot of the tree and said “Mister Crow, how beautiful feathers you have. If your voice is as beautiful as your feathers, then you must be the king of the forest.” The Crow, being...

Oct 18, 2017

Hey folks, welcome back! This week we’re looking into calls to action. A call to action gives your email recipients clear directions to follow in order to benefit from that action. Without a call to action, your cold email is not a proper cold email. Any cold email that works has an effective and compelling call to...

Oct 11, 2017

Hello cold emailers, today we are talking about A/B testing for cold email. From our experience, the chances are that many folks are not clear on why A/B testing is so important, or on the difference between A/B testing for landing pages and for cold email.

In this episode we go over the definition of A/B testing, how...

Oct 4, 2017

Hey cold emailers, today we have a guest on the show, his name is Tim Jenkins and he is the Co-Founder and Chief Technology Officer at SendGrid, one of the top email service providers in the world. Tim also helped QuickMail in the early days when we were dealing with some spam issues, and that’s why we wanted to...