Mar 21, 2018
Hey cold emailers, in this episode we talk about reciprocity, which is a pretty powerful influence factor that your prospects will find hard to resist. Reciprocity means that we are wired to return our favors and pay back our debts. So how can you write a cold email that gives something to your recipient and triggers the reciprocity principle? We’re sharing quite a few examples, so you'll learn how to apply this technique like a pro. Tune in!
Remember to always be genuine and use reciprocity ethically to get your prospect excited about your awesome ideas or free samples. Also, check out other two episodes we mention in this cast, Jack’s story in the Episode #20 and how to win clients and influence prospects using liking in the Episode #29.
Happy cold emailing,
Jeremy and Jack
P.S. If you got some value from this episode, please leave us a 2 sentence review on iTunes, Stitcher orTune-in. It’s a quick way to help other growth-minded folks like us find this podcast, send awesome emails and make everyone’s inbox a better place.