#004 - Email Teardown: Marketing Collaboration with Skillshare?

Jul 12, 2017

Hi and welcome back to The Cold Outreach Podcast!

Today we are doing a teardown on a cold email that Jack received last month from Skillshare, which is a platform where you can share your knowledge and get paid for what you know. We’re doing this solely for learning purposes, and we picked this email because it was actually pretty good compared to the rest of the cold emails we get, so we decided to analyse it and provide feedback to help you create more exciting cold emails in the future.

Here is the email Jack received:

Subject line: Marketing Collaboration with Skillshare?
From: [e-mail]

Hi Jack,

I’m Kevin, Head of Teacher Operations here at Skillshare. I came across your website this weekend and was really impressed by your experience. I was wondering if you had ever thought about teaching business or marketing online?

In case you’re not familiar, Skillshare is an online learning community of over 2 million students.

Professionals from all over teach on Skillshare to earn passive income, build a brand, find clients, and grow an online following. Top teachers earn up to $40k a year and have over 25k followers.

This Spring, we’re focused on building and highlighting our business & marketing catalog to our growing student base and enterprise clients – so it’s a great time to teach business classes in particular. Luna Vega is a great example of a someone who taught online to grow her brand and business – you can check out her story here.

Would teaching on Skillshare be something you might be interested in?

Let me know!-

All the best,

Kevin

Head of Teacher Operations, Skillshare

210 Elizabeth Street, New York NY 10012

please don’t email me again

 

We have a system for grading cold emails from A to F that we have applied to this email based on the elements such as subject line, format, introduction, value, influence, CTA, deliverability and follow up.

Tune in to hear our remarks, why we have graded this email with an overall C, and where we see room for improvement.

To see an edited version of this cold email that we completely re-wrote, go to http://podcast.quickmail.io and find show notes for Episode #004.

And if you are interested in getting one of your cold email teared down, forward your best email at [e-mail], we promise to give you some tough love, but for your own good.

Thanks for listening and happy cold emailing!

Jeremy and Jack