#006 - How to Write the Perfect Follow-Up Email?

Jul 26, 2017

Hey folks, welcome back to the Cold Outreach Podcast! This week we discuss writing follow-up emails and why it pays off to put some bloody effort into it. We will give you do’s and don’ts for following up, examples to inspire you and tactics to boost your email reply rate. Yes, there are secret skills to learn, so let’s dive in right away!

HERE IS WHAT WE COVER IN THIS EPISODE:

• Why should you bother with follow-up emails if all you got was silence after your first outreach?
• How many times do you need to follow up to get the positive response from your lead? (you’ll be surprised!)
• Two things to avoid in your follow-up emails so you don’t end up with a totally unproductive sequence
• What are “bump” emails and how to use them in your follow-up strategy?
• Two main elements of content that will set you up for writing a perfect follow-up email
• What are value propositions and why you need different ones in your sequence?
• How to know which value proposition resonates best with your market?
• What happens if you list all your value propositions in your first email?
• Different tactics you can use to inspire positive response from your prospects

 

Whichever follow-up strategy and tactic you decide to use, remember that your main goal is to start a conversation. At the end of the day it’s all about the value you’re providing to your recipients. People who continue to add value to their prospects, have winning campaigns.

Keep this in mind and you’ll be on your way to write a perfect follow-up email.

Happy cold emailing!

Jeremy and Jack