#093 - The Secret to Finding Targeted & Fresh Prospects

Apr 3, 2019

Hey cold emailers, today we are talking about Scraping. You'll hear the 3 main advantages of collecting your own data compared to using a traditional databases, what you still need humans for, and why this is not as scary as it seems even for non-tech people. Enjoy!

HERE’S WHAT WE COVER IN THIS EPISODE:

• What is web scraping and how we can turn websites into spreadsheets
• Google Chrome extensions that can scrape data
• How you can save time and money with scraping tools as opposed to using VA
• How to get the freshness and highest quality of data
• Using scraper to generate a list of super targeted companies, and Crunchbase and Yelp filtering options
• How personalization goes hand in hand with scraping while you are list building
• Why you still need a human to look through your spreadsheet
• Examples for being crazy personalized - applying keyword extraction at glassdoor.com
• Dynamic data as an advantage of scraping Vs. static databases (check out our episode with Monkeylearn)
• How skillful in tech you need to be for scraping
• How ethics goes along with scraping (check out Episode 28 with Dan Martell and his take on that)

Scraping is a cold email superpower - use it to build a super-targeted list AND add custom merge tags that makes your email stand out in a crowded inbox. But since it has become a hot topic in today’s courtrooms, please scrape responsibly.

Happy cold emailing!

Jeremy and Jack

TOOLS TO HELP YOU GET STARTED:

• https://data-miner.io
• https://phantombuster.com