#153 - AJ Wilcox: How LinkedIn Ads Can Help You Land Your Dream Clients

May 27, 2020

We have a special guest on the show today. 

AJ Wilcox is a LinkedIn ads expert, the founder of B2Linked agency, official LinkedIn partner, and the host of LinkedIn Ad Show. 

He shares with us his knowledge and expertise on advertising through LinkedIn. Let’s dive in and learn!

HERE’S WHAT WE COVER IN THIS EPISODE:

• What is unique about LinkedIn Ads compared to the rest of the ads
• Prewarming the audience with LinkedIn Ads
• How granular we can be with targeting
• How the industry you are in affects the success criteria
• The most cost-effective way to get an impression of a LinkedIn Ad
• The difference between posting and inspiring engagement
• The best strategy for boosting your engagement

For more LinkedIn goodies from AJ, sign up on his website or subscribe to his podcast. 

And of course, to master cold outreach check out our course at https://course.quickmail.io/  

Happy cold emailing!

Jeremy and Jack

Resources:

• B2Linked website
• LinkedIn Ad Show, podcast by AJ Wilcox
• 8 things you need to get started, checklist by AY Wilcox
• The Social Media Marketing Podcast, by Michael Stelzner, Social Media Examiner
• LinkedInformed Podcast, podcast by Mark Williams