#164 - Lukas Mikelinich: How To Run An Effective SDR Team

Aug 12, 2020

Today we are joined by Lukas Mikelinich, VP of Sales at Saas platform Negotiatus, who just had the best sales month in the company history this May.

He is going to talk about how to find your way through Covid time and how to run an effective SDR team. Enjoy! 

HERE’S WHAT WE COVER IN THIS EPISODE:

• How to pivot quickly from pre-Covid to a new climate
• Re-thinking the biggest value you can offer
• How to set new instructions for your SDR team
• What you can achieve with a high level of personalization
• How to deal with “not interested” answers
• How to hire top performers for your SDR team
• How you can assess the coachability level when hiring someone

Lucas reminds us to remain agile - there are times when the biggest value you can bring is NOT your core offering; you have to be more creative and think of a better way to serve your clients. 

Happy cold emailing!

Jeremy and Jack

Resources:

• Never Split the Difference, a book by Chris Voss and Tahl Raz 
• The Sales Acceleration Formula, a book by Mark Roberge
• Sign up for our course – Cold Email Outreach Masterclass (https://course.quickmail.io/)